/* PLAYBOOK — byplaybook.com
   Built from the PLAYBOOK design system. Fonts are self-hosted (no third-party requests). */

@font-face{font-family:"Archivo";src:url("../fonts/archivo-400.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Archivo";src:url("../fonts/archivo-500.woff2") format("woff2");font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:"Archivo";src:url("../fonts/archivo-600.woff2") format("woff2");font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:"Archivo";src:url("../fonts/archivo-700.woff2") format("woff2");font-weight:700;font-style:normal;font-display:swap}
@font-face{font-family:"Anton";src:url("../fonts/anton-400.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Instrument Serif";src:url("../fonts/instrument-serif-400.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Instrument Serif";src:url("../fonts/instrument-serif-400-italic.woff2") format("woff2");font-weight:400;font-style:italic;font-display:swap}

:root{
  --ink:#252422; --paper:#f4f4f4; --pink:#f9cdcd; --white:#fff; --night:#191918;
  --mist:#eaeaea; --graphite:#5e5e5e; --smoke:#9a9893; --stone:#c9c7c2;
  --line:#252422; --line-soft:rgba(37,36,34,.22); --line-inv:rgba(244,244,244,.22);
  --display:"Anton","Impact","Arial Narrow",sans-serif;
  --sans:"Archivo","Helvetica Neue",Arial,sans-serif;
  --serif:"Instrument Serif",Georgia,"Times New Roman",serif;
  --gutter:64px; --s7:104px; --s6:64px; --s5:40px; --s4:24px; --s3:16px;
  --ease:cubic-bezier(.2,.7,.2,1);
}
@media (max-width:900px){:root{--gutter:32px;--s7:80px;--s6:48px}}
@media (max-width:600px){:root{--gutter:20px;--s7:64px;--s6:40px}}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.56;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
p,h1,h2,h3,figure,blockquote,dl,dd{margin:0}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.inv :focus-visible{outline-color:var(--pink)}
.skip{position:absolute;left:-9999px;top:8px;background:var(--ink);color:var(--paper);padding:12px 16px;z-index:100}
.skip:focus{left:8px}
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* Layout */
.px{padding-inline:var(--gutter)}
.max{max-width:1440px;margin-inline:auto}
.sec{padding-block:var(--s7)}
.sec-b{padding-bottom:var(--s7)}
.stack{display:flex;flex-direction:column;gap:var(--s4)}
.stack-l{display:flex;flex-direction:column;gap:var(--s5)}
.row{display:flex;flex-wrap:wrap;gap:var(--s5) var(--s4)}
.row>*{min-width:0}
.between{justify-content:space-between;align-items:flex-end}
.rule{border-top:1px solid var(--line);padding-top:var(--s3)}
.rule-soft{border-top:1px solid var(--line-soft);padding-top:var(--s3)}

/* Type */
.eyebrow{font-size:12px;line-height:16px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;display:flex;gap:8px;align-items:center}
.eyebrow .n{color:var(--graphite)}
.muted{color:var(--graphite)}
.display-xl{font-family:var(--display);font-weight:400;font-size:clamp(60px,11.5vw,184px);line-height:.88;text-transform:uppercase;letter-spacing:-.005em;text-wrap:balance}
.display-l{font-family:var(--display);font-weight:400;font-size:clamp(48px,7vw,112px);line-height:.9;text-transform:uppercase;text-wrap:balance}
.display-m{font-family:var(--display);font-weight:400;font-size:clamp(36px,4vw,56px);line-height:.92;text-transform:uppercase}
.headline{font-size:clamp(28px,3vw,40px);line-height:1.1;font-weight:700;letter-spacing:-.02em;text-wrap:balance;max-width:26ch}
.title{font-size:22px;line-height:28px;font-weight:600;letter-spacing:-.01em}
.lead{font-size:20px;line-height:30px;max-width:56ch}
.small{font-size:13px;line-height:19px}
.statement{font-family:var(--serif);font-weight:400;font-size:clamp(36px,4.6vw,64px);line-height:1.04;letter-spacing:-.01em;max-width:20ch;text-wrap:balance}
.serif-m{font-family:var(--serif);font-size:clamp(26px,2.6vw,36px);line-height:1.12}
.hl{background:var(--pink);color:var(--ink);padding:0 .1em}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:8px;min-height:48px;padding:0 24px;border-radius:999px;border:1.5px solid var(--ink);background:var(--white);color:var(--ink);font:600 15px/20px var(--sans);letter-spacing:.01em;text-decoration:none;cursor:pointer;transition:background-color .24s ease-out,color .24s ease-out,border-color .24s ease-out;white-space:nowrap}
.btn:hover{background:var(--ink);color:var(--paper)}
.btn--ink{background:var(--ink);color:var(--paper)}
.btn--ink:hover{background:var(--white);color:var(--ink)}
.btn--pink{background:var(--pink);color:var(--ink)}
.btn--pink:hover{background:var(--ink);color:var(--pink)}
.btn--ghost-inv{background:transparent;color:var(--paper);border-color:var(--paper)}
.btn--ghost-inv:hover{background:var(--paper);color:var(--ink)}
.link{font-weight:600;font-size:15px;text-decoration:none;padding:12px 0;display:inline-block}

/* Header */
.site-header{display:flex;align-items:center;justify-content:space-between;gap:16px 32px;padding-block:20px;border-bottom:1px solid var(--line-soft);background:var(--paper);position:relative;z-index:20}
.logo{display:inline-flex;color:var(--ink);padding:8px 0}
.logo svg{display:block;width:132px;height:auto}
.nav{display:flex;align-items:center;gap:32px}
.nav ul{list-style:none;margin:0;padding:0;display:flex;gap:32px}
.nav a{font-size:15px;font-weight:500;text-decoration:none;padding:12px 0;display:inline-block}
.menu-btn{display:none;background:none;border:1.5px solid var(--ink);border-radius:999px;min-height:44px;padding:0 18px;font:600 14px var(--sans);color:var(--ink);cursor:pointer}
@media (max-width:900px){
  .menu-btn{display:inline-flex;align-items:center}
  .nav{position:absolute;left:0;right:0;top:100%;background:var(--paper);border-bottom:1px solid var(--line);flex-direction:column;align-items:flex-start;gap:16px;padding:16px var(--gutter) 32px;display:none}
  .nav.open{display:flex}
  .nav ul{flex-direction:column;gap:0;width:100%}
  .nav li{border-top:1px solid var(--line-soft)}
  .nav a{font-size:22px;padding:14px 0;width:100%}
}

/* Media */
.ph{background:var(--mist);width:100%;object-fit:cover}
.r-16-7{aspect-ratio:16/7}.r-16-8{aspect-ratio:16/8}.r-4-3{aspect-ratio:4/3}.r-4-5{aspect-ratio:4/5}.r-16-10{aspect-ratio:16/10}
@media (max-width:600px){.r-16-7,.r-16-8{aspect-ratio:4/3}}
.tile{display:flex;flex-direction:column;gap:14px;text-decoration:none;color:var(--ink)}
.tile img{transition:opacity .24s ease-out}
.tile:hover img{opacity:.88}
.tile:hover .title{text-decoration:underline;text-underline-offset:5px}
.tile .meta{font-size:13px;line-height:19px;color:var(--graphite)}
.badge{display:inline-block;font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;border:1px solid var(--line);border-radius:999px;padding:2px 10px;margin-left:8px;vertical-align:middle}

/* Reel teaser */
.reel{position:relative;display:flex;flex-direction:column;justify-content:space-between;padding:32px;min-height:360px;aspect-ratio:16/8;color:var(--paper);overflow:hidden;background:var(--ink);text-decoration:none}
.reel img,.reel video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.reel::after{content:"";position:absolute;inset:0;background:rgba(37,36,34,.45)}
.reel>*:not(img):not(video){position:relative;z-index:1}
.reel .play{display:inline-flex;align-items:center;min-height:48px;padding:0 24px;border-radius:999px;border:1.5px solid var(--paper);font-weight:600;font-size:15px;transition:background-color .24s,color .24s}
.reel:hover .play{background:var(--paper);color:var(--ink)}
@media (max-width:600px){.reel{aspect-ratio:auto;min-height:420px;padding:24px}}

/* Statement band */
.band-ink{background:var(--ink);color:var(--paper)}
.band-ink .muted{color:var(--smoke)}
.band-ink em{color:var(--pink)}
.band-pink{background:var(--pink);color:var(--ink)}

/* Method */
.step{flex:1 1 240px;display:flex;flex-direction:column;gap:16px;border-top:1px solid var(--line);padding-top:24px}
.step .mk{display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border-radius:999px;border:1.5px solid var(--line);font-size:13px;font-weight:600}
.step h3{font-family:var(--display);font-weight:400;font-size:48px;line-height:.9;text-transform:uppercase}
.step p{color:var(--graphite);max-width:32ch}

/* Figures */
.fig{flex:1 1 200px;display:flex;flex-direction:column;gap:8px;border-top:1px solid var(--line);padding-top:16px}
.fig b{font-family:var(--display);font-weight:400;font-size:clamp(64px,7vw,96px);line-height:.9}
.fig span{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--graphite)}

/* Lists */
.list-rows{display:flex;flex-direction:column;border-bottom:1px solid var(--line)}
.list-rows a{display:flex;flex-wrap:wrap;gap:8px 32px;align-items:baseline;padding:26px 0;border-top:1px solid var(--line);text-decoration:none;color:var(--ink)}
.list-rows a:hover .title{text-decoration:underline;text-underline-offset:5px}
.list-rows .kind{flex:0 0 120px;font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--graphite)}
.list-rows .body{flex:1 1 420px;display:flex;flex-direction:column;gap:6px;min-width:0}

/* Pills / filters */
.pills{display:flex;flex-wrap:wrap;gap:8px}
.pill{font:600 14px var(--sans);min-height:44px;padding:0 20px;border-radius:999px;border:1.5px solid var(--ink);background:transparent;color:var(--ink);cursor:pointer}
.pill[aria-pressed="true"]{background:var(--ink);color:var(--paper)}

/* Cards */
.card{flex:1 1 420px;background:var(--white);padding:40px;display:flex;flex-direction:column;gap:20px}
@media (max-width:600px){.card{padding:28px}}
.card .rows span{display:block;border-top:1px solid var(--line-soft);padding:12px 0}

/* Team */
.person{flex:1 1 240px;display:flex;flex-direction:column;gap:10px}
.person .role{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--graphite)}

/* Case study */
.facts{display:flex;flex-wrap:wrap;gap:24px;border-top:1px solid var(--line);padding-top:24px}
.facts div{flex:1 1 180px;display:flex;flex-direction:column;gap:6px}
.facts dt{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--graphite)}
.chapter{display:flex;flex-wrap:wrap;gap:24px 64px}
.chapter .main{flex:999 1 560px;min-width:0;display:flex;flex-direction:column;gap:24px;border-top:1px solid var(--line);padding-top:16px}
.chapter aside{flex:1 1 240px;display:flex;flex-direction:column;gap:12px;border-top:1px solid var(--line-soft);padding-top:16px;font-size:13px;line-height:19px;color:var(--graphite)}
.chapter aside b{color:var(--ink);font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.next{display:flex;flex-wrap:wrap;gap:16px;justify-content:space-between;align-items:flex-end;padding-block:64px;border-top:1px solid var(--line);text-decoration:none;color:var(--ink)}
.next:hover .display-l{text-decoration:underline;text-decoration-thickness:4px;text-underline-offset:8px}

/* Article */
.article-head{display:flex;flex-direction:column;gap:24px;max-width:960px}
.prose{max-width:68ch;font-size:18px;line-height:1.65}
.prose>*+*{margin-top:1.1em}
.prose h2,.prose h3{font-size:24px;line-height:1.25;font-weight:700;letter-spacing:-.015em;margin-top:2em}
.prose ul,.prose ol{padding-left:1.3em}
.prose li+li{margin-top:.5em}
.prose blockquote,.prose .pull{font-family:var(--serif);font-size:30px;line-height:1.15;border-top:1px solid var(--line);padding-top:20px;margin-top:1.6em}
.prose .tbl{overflow-x:auto;margin-top:1.4em}
.prose table{border-collapse:collapse;width:100%;min-width:560px;font-size:15px;line-height:1.45}
.prose th,.prose td{text-align:left;vertical-align:top;padding:12px 16px 12px 0;border-bottom:1px solid var(--line-soft)}
.prose th{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--graphite);border-bottom-color:var(--line)}
.prose td:first-child{white-space:nowrap;font-variant-numeric:tabular-nums}

/* Forms */
.form{display:flex;flex-direction:column;gap:48px}
fieldset{margin:0;padding:24px 0 0;border:0;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:20px;min-width:0}
legend{padding:0;float:left;width:100%;font-size:20px;line-height:28px;font-weight:600}
legend small{font-size:13px;font-weight:400;color:var(--graphite);margin-left:6px}
.choices{display:flex;flex-wrap:wrap;gap:10px}
.choice{position:relative}
.choice input{position:absolute;opacity:0;inset:0;width:100%;height:100%;margin:0;cursor:pointer}
.choice span{display:inline-flex;align-items:center;min-height:48px;padding:0 22px;border-radius:999px;border:1.5px solid var(--ink);background:var(--white);font-weight:600;font-size:15px;transition:background-color .2s,color .2s}
.choice input:checked+span{background:var(--ink);color:var(--paper)}
.choice input:focus-visible+span{outline:2px solid var(--ink);outline-offset:3px}
.fields{display:flex;flex-wrap:wrap;gap:20px 24px}
.field{flex:1 1 280px;display:flex;flex-direction:column;gap:8px;min-width:0}
.field label{font-size:13px;font-weight:600}
.field input,.field textarea{font:16px/1.4 var(--sans);color:var(--ink);background:var(--white);border:1.5px solid var(--ink);border-radius:0;padding:14px 16px;min-height:52px;width:100%}
.field textarea{min-height:140px;resize:vertical}
.consent{display:flex;gap:12px;align-items:flex-start;font-size:14px;line-height:22px;color:var(--graphite);max-width:72ch}
.consent input{width:20px;height:20px;margin:1px 0 0;accent-color:var(--ink);flex:none}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.notice{padding:16px 20px;border:1.5px solid var(--ink);background:var(--white);font-weight:500}

/* Footer */
.site-footer{background:var(--ink);color:var(--paper);padding-top:var(--s7);padding-bottom:40px;display:flex;flex-direction:column;gap:64px}
.site-footer a{color:var(--paper);text-decoration:none}
.site-footer a:hover{color:var(--pink);text-decoration:underline;text-underline-offset:4px}
.site-footer .logo{color:var(--paper)}
.site-footer .logo svg{width:200px}
.fcol{flex:0 1 200px;display:flex;flex-direction:column;gap:8px;font-size:15px;line-height:24px}
.fcol .h{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--smoke)}
.legal{display:flex;flex-wrap:wrap;gap:8px 24px;justify-content:space-between;border-top:1px solid var(--line-inv);padding-top:24px;font-size:13px;line-height:19px;color:var(--smoke)}
.legal nav{display:flex;gap:24px}
.legal a{color:var(--smoke)}


/* ==========================================================================
   PLAYBOOK MOTION (from the Google AI Studio pass, reviewed against the brand motion rules)
   Reveal · Transform · Connect · Progress. Nothing bounces. Everything shows without JS or with reduced motion.
   ========================================================================== */

/* 1. Accessibility: instant render when the visitor prefers reduced motion */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    transition-duration: 0.001ms !important;
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-delay: 0s !important;
  }
}

/* 2. Sticky header that steps aside on scroll down, plus a progress hairline */
.site-header { position: sticky; top: 0; z-index: 50; transition: transform .3s cubic-bezier(.2,.7,.2,1); will-change: transform; }
.site-header.nav-hidden { transform: translateY(-100%); }
.scroll-progress { position: absolute; bottom: -1px; left: 0; width: 100%; height: 2px; background: var(--ink); transform-origin: left; transform: scaleX(0); pointer-events: none; }

/* 3. Transform: directional hairline underlines on links and nav */
.link, .nav a { position: relative; }
.link::after, .nav a::after { content: ""; position: absolute; left: 0; bottom: 8px; width: 100%; height: 1.5px; background: currentColor; transform: scaleX(0); transform-origin: right; transition: transform .24s cubic-bezier(.2,.7,.2,1); }
.link:hover::after, .nav a:hover::after, .nav a[aria-current="page"]::after { transform: scaleX(1); transform-origin: left; }
@media (max-width: 900px) { .nav a::after { bottom: 10px; } }

/* 4. Transform: media and reel hover */
.tile { overflow: hidden; }
.tile img { transition: transform .5s cubic-bezier(.2,.7,.2,1), opacity .24s ease-out; will-change: transform; }
.tile:hover img { transform: scale(1.025); opacity: .92; }
.reel img { transition: transform .7s cubic-bezier(.2,.7,.2,1); will-change: transform; }
.reel:hover img { transform: scale(1.03); }
.reel::after { transition: background-color .3s ease-out; }
.reel:hover::after { background: rgba(37,36,34,.52); }
.reel:hover .play { background: var(--pink); color: var(--ink); border-color: var(--pink); }

/* 5. Reveal: hero headline, line by line */
.hero-line-wrap { display: block; overflow: hidden; padding-bottom: .04em; }
.hero-line-inner { display: block; will-change: transform; }
.js .hero-line-inner { transform: translateY(105%); transition: transform .6s cubic-bezier(.2,.7,.2,1); }
.js .hero-title.in .hero-line-inner { transform: translateY(0); }
.js .hero-title.in .hero-line-wrap:nth-child(1) .hero-line-inner { transition-delay: .05s; }
.js .hero-title.in .hero-line-wrap:nth-child(2) .hero-line-inner { transition-delay: .18s; }

/* 6. Connect: "Play + Book = Story" lines draw across */
.connect-col { position: relative; padding-top: var(--s3); }
.connect-col::before { content: ""; position: absolute; top: 0; left: 0; right: 0; height: 1px; background: var(--line); transform-origin: left; transition: transform .6s cubic-bezier(.2,.7,.2,1); will-change: transform; }
.js .connect-col::before { transform: scaleX(0); }
.js .connect-group.in .connect-col::before { transform: scaleX(1); }
.js .connect-group.in .connect-col:nth-child(1)::before { transition-delay: .08s; }
.js .connect-group.in .connect-col:nth-child(2)::before { transition-delay: .24s; }
.js .connect-group.in .connect-col:nth-child(3)::before { transition-delay: .40s; }

/* 7. Progress: method steps 01–04 fill pink in turn */
.step .mk { transition: background-color .35s cubic-bezier(.2,.7,.2,1), border-color .35s cubic-bezier(.2,.7,.2,1), color .35s cubic-bezier(.2,.7,.2,1); }
.step.active .mk { background: var(--pink); border-color: var(--ink); color: var(--ink); }

/* 8. Progress: key figures count up on tabular numbers */
.fig b { font-variant-numeric: tabular-nums; }

/* 9. Viewport reveal with optional stagger */
.js .rv { opacity: 0; transform: translateY(20px); transition: opacity .6s cubic-bezier(.2,.7,.2,1), transform .6s cubic-bezier(.2,.7,.2,1); }
.js .rv.in { opacity: 1; transform: translateY(0); }
.js .rv-d1 { transition-delay: .1s; }
.js .rv-d2 { transition-delay: .2s; }
.js .rv-d3 { transition-delay: .3s; }
.js .rv-d4 { transition-delay: .4s; }

/* ==========================================================================
   PREMIUM MOTION LAYER 2 — page transitions, image uncover, headline masks,
   word-by-word statements, struck-through transforms. Reduced motion = none.
   ========================================================================== */

/* Page-to-page fade (supporting browsers; others navigate normally) */
@view-transition { navigation: auto; }
::view-transition-old(root) { animation: pb-out .28s cubic-bezier(.2,.7,.2,1) both; }
::view-transition-new(root) { animation: pb-in .42s cubic-bezier(.2,.7,.2,1) both; }
@keyframes pb-out { to { opacity: 0; } }
@keyframes pb-in { from { opacity: 0; } }
@media (prefers-reduced-motion: reduce) { @view-transition { navigation: none; } }

/* Reveal: images uncover upwards as they enter */
.js .img-rv { clip-path: inset(100% 0 0 0); transition: clip-path .9s cubic-bezier(.65,0,.15,1); }
.js .img-rv.in { clip-path: inset(0 0 0 0); }

/* Reveal: page headlines slide up inside a mask */
.mask { display: block; overflow: hidden; padding-bottom: .05em; }
.mask > span { display: block; }
.js .mask > span { transform: translateY(105%); transition: transform .7s cubic-bezier(.2,.7,.2,1) .05s; }
.js .masked.in .mask > span { transform: translateY(0); }

/* Reveal: statements brighten word by word, like being read */
.js .words .w { opacity: .16; transition: opacity .5s ease-out; }
.js .words.in .w { opacity: 1; }

/* Transform: "Unclear → Clear" — the old word is struck through, the new one appears */
.xf-old { position: relative; display: inline-block; }
.xf-old::after { content: ""; position: absolute; left: -.04em; right: -.04em; top: 50%; height: .06em; background: currentColor; transform: scaleX(0); transform-origin: left; transition: transform .5s cubic-bezier(.2,.7,.2,1); }
.xf-new { display: inline-block; }
.js .xf .xf-new { opacity: 0; transform: translateY(.25em); transition: opacity .5s ease-out, transform .5s cubic-bezier(.2,.7,.2,1); }
.js .xf.in .xf-old::after { transform: scaleX(1); }
.js .xf.in .xf-new { opacity: 1; transform: none; transition-delay: .45s; }
html:not(.js) .xf-old::after { transform: scaleX(1); }

/* Transform: tile captions nudge their arrow */
.tile .meta, .next span:last-child { transition: transform .24s cubic-bezier(.2,.7,.2,1); }
.next:hover span:last-child { transform: translateX(6px); }

/* Team avatars: monogram in the display face */
.avatar{display:inline-flex;align-items:center;justify-content:center;width:clamp(120px,12vw,160px);aspect-ratio:1/1;border-radius:999px;background:var(--ink);color:var(--paper);font-family:var(--display);font-size:clamp(44px,4.6vw,60px);line-height:1;letter-spacing:.04em;margin-bottom:8px;transition:background-color .24s ease-out,color .24s ease-out}
.person:hover .avatar{background:var(--pink);color:var(--ink)}