/* =====================================================================
   PLAYBOOK — site.css (prototype v0.2 · Citrine layout, Playbook style)
   Square corners everywhere. Colours only from theme.css.
   ===================================================================== */

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-font-smoothing: antialiased; text-size-adjust: 100%; scroll-behavior: smooth; }
html.lenis { scroll-behavior: auto; }
body {
  margin: 0; background: var(--bg); color: var(--fg);
  font: 400 var(--fs-body)/1.3 var(--font-text);
  overflow-x: clip;
}
body::before { content: ""; position: fixed; inset: 0 0 auto; height: env(safe-area-inset-top, 0px); z-index: 10; background: var(--bg); }
h1, h2, h3, p, ul, ol, figure { margin: 0; padding: 0; }
ul, ol { list-style: none; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
mark { background: none; color: inherit; }
[hidden] { display: none !important; }
::selection { background: var(--pb-blush); color: var(--pb-ink); }
:focus-visible { outline: 2px solid var(--fg); outline-offset: 3px; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
.skip { position: absolute; left: 16px; top: -60px; z-index: 3000; background: var(--pb-ink); color: var(--pb-paper); padding: 10px 16px; }
.skip:focus { top: 16px; }

/* ---------- Type roles ---------- */
.ticker    { font: 400 var(--fs-ticker)/1 var(--font-display); text-transform: uppercase; white-space: nowrap; }
.display   { font: 400 var(--fs-display)/0.92 var(--font-display); text-transform: uppercase; }
.statement { font: 500 var(--fs-h2)/1.1 var(--font-text); letter-spacing: var(--ls-h2); }
.statement-narrow { max-width: 864px; }
.statement-mid { max-width: 1100px; }
.h3        { font: 400 var(--fs-h3)/1.05 var(--font-display); text-transform: uppercase; }
.quote     { font: 500 var(--fs-quote)/1.1 var(--font-text); letter-spacing: var(--ls-tight); }
.card-title{ font: 500 var(--fs-card-title)/1.3 var(--font-text); letter-spacing: var(--ls-tight); }
.lead      { font: 400 var(--fs-lead)/1.4 var(--font-text); letter-spacing: var(--ls-tight); }
.small     { font-size: var(--fs-body); line-height: 1.3; }
.label     { font: 500 var(--fs-label)/1.2 var(--font-text); letter-spacing: var(--ls-label); text-transform: uppercase; }
.muted     { color: var(--muted); }
.strike    { color: var(--muted); }
.strike span { position: relative; display: inline; background: linear-gradient(currentColor, currentColor) 0 55% / 100% 1px no-repeat; }
.hl        { text-decoration: underline; text-decoration-color: var(--accent); text-decoration-thickness: .12em; text-underline-offset: .1em; }

/* ---------- Layout ---------- */
.wrap {
  max-width: var(--container-max); margin-inline: auto;
  padding-left: max(var(--page-x), env(safe-area-inset-left, 0px));
  padding-right: max(var(--page-x), env(safe-area-inset-right, 0px));
}
.sec { padding-block: var(--section-y); background: var(--bg); position: relative; }
.sec .wrap { display: flex; flex-direction: column; gap: var(--label-gap); }
.label-row { display: flex; flex-direction: column; gap: 12px; }
.label-row::before { content: ""; height: 1px; background: var(--fg); transform-origin: 0 50%; }
.label-row { display: grid; grid-template-columns: 1fr auto; column-gap: 24px; row-gap: 12px; }
.label-row::before { grid-column: 1 / -1; }
.label-row .idx { color: var(--muted); margin-right: 24px; }
.rule { display: block; height: 1px; background: currentColor; }
.margin { display: flex; flex-direction: column; gap: 10px; max-width: 320px; }
.head-row, .intro-row { display: flex; align-items: flex-end; justify-content: space-between; gap: 24px; }
.intro-row .small { max-width: 320px; }
.btn-row { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 24px; }

/* Framed full-bleed media (12px inset, square) */
.frame-sec { background: var(--bg); padding: var(--inset); padding-left: max(var(--inset), env(safe-area-inset-left, 0px)); padding-right: max(var(--inset), env(safe-area-inset-right, 0px)); position: relative; }
.frame { position: relative; overflow: hidden; background: var(--media); color: var(--pb-paper); }
.scrim { position: absolute; inset: 0; background: var(--scrim); pointer-events: none; }
.slot-note { position: absolute; left: var(--page-x); bottom: var(--page-x); max-width: 520px; display: flex; flex-direction: column; gap: 8px; z-index: 2; font-size: var(--fs-body); line-height: 1.3; padding-right: var(--page-x); }
.on-dark, .slot-note { color: var(--pb-mist); }

/* ---------- Labels (non-clickable): plain tracked text, never a box ---------- */
.chips { display: flex; flex-wrap: wrap; align-items: center; gap: 6px 0; }
.chips .chip + .chip::after { content: none; }
.chips .chip:not(:last-child)::after { content: "·"; margin: 0 10px; color: var(--muted); }
.chip { display: inline-flex; align-items: center; gap: 8px; padding: 0; background: none; color: inherit; font: 500 var(--fs-chip)/1.2 var(--font-text); letter-spacing: var(--ls-chip); text-transform: uppercase; white-space: nowrap; width: max-content; }
.chip-blush::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); flex: none; }

/* ---------- Button: square, icon widens 36→60 and fills Blush ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 16px; height: var(--btn-h); padding: 6px 6px 6px 24px; flex: none; width: max-content;
  background: var(--pb-ink); color: var(--pb-paper);
  font: 500 var(--fs-label)/1.2 var(--font-text); letter-spacing: var(--ls-label); text-transform: uppercase; white-space: nowrap;
  border-radius: 999px;
  border: 0; cursor: pointer; text-decoration: none;
}
.btn-i {
  border-radius: 999px;
  display: grid; place-items: center; width: var(--btn-icon); height: var(--btn-icon); flex: none;
  background: var(--pb-paper); color: var(--pb-ink); font: 500 24px/1 var(--font-text); overflow: hidden;
  transition: width var(--dur-hover) var(--ease-spring-pop), background-color var(--dur-hover) var(--ease-in-out);
}
.btn:hover .btn-i, .btn:focus-visible .btn-i { width: var(--btn-icon-hover); background: var(--accent); color: var(--pb-ink); }
.btn-light { background: var(--pb-paper); color: var(--pb-ink); }
.btn-ghost { background: transparent; color: var(--pb-paper); box-shadow: inset 0 0 0 1px rgba(244,244,244,.55); }
.btn-ghost .btn-i { background: var(--pb-paper); color: var(--pb-ink); }
.btn-light .btn-i { background: var(--pb-ink); color: var(--pb-paper); }
.btn-light:hover .btn-i, .btn-light:focus-visible .btn-i { background: var(--accent); color: var(--pb-ink); }

/* ---------- Nav: floats on a transparent strip, takes the colour of the section below ---------- */
.nav {
  --nav-fg: var(--pb-ink); --nav-on: var(--pb-paper);
  position: fixed; left: 0; right: 0; top: env(safe-area-inset-top, 0px); z-index: 800; height: var(--nav-h);
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding-left: max(var(--page-x), env(safe-area-inset-left, 0px)); padding-right: max(var(--page-x), env(safe-area-inset-right, 0px));
  color: var(--nav-fg); pointer-events: none;
  transition: color 300ms var(--ease-in-out);
}
.nav[data-theme="dark"] { --nav-fg: var(--pb-paper); --nav-on: var(--pb-ink); }
.nav > * { pointer-events: auto; }
.nav-logo { color: inherit; display: block; }
.wm { display: block; width: 140px; height: auto; aspect-ratio: 6483 / 1612; fill: currentColor; }
.nav-links {
  display: flex; gap: 28px;
  font: 500 var(--fs-label)/1.2 var(--font-text); letter-spacing: var(--ls-label); text-transform: uppercase;
}
.nav-links a { position: relative; padding: 6px 0; background: linear-gradient(currentColor, currentColor) 0 100% / 0 1px no-repeat; transition: background-size 300ms var(--ease-in-out); }
.nav-links a:hover, .nav-links a:focus-visible { background-size: 100% 1px; }
.nav-cta { display: flex; align-items: center; gap: 16px; }
.btn-nav, .menu-btn {
  background: transparent; color: inherit; box-shadow: inset 0 0 0 1px currentColor;
}
.btn-nav .btn-i { background: var(--nav-fg); color: var(--nav-on); transition: width var(--dur-hover) var(--ease-spring-pop), background-color 300ms var(--ease-in-out), color 300ms var(--ease-in-out); }
.btn-nav:hover .btn-i, .btn-nav:focus-visible .btn-i { background: var(--accent); color: var(--pb-ink); }
.menu-btn { display: none; border-radius: 999px; height: var(--btn-h); padding: 0 16px; font: 500 var(--fs-label)/1 var(--font-text); letter-spacing: var(--ls-label); text-transform: uppercase; }
.js .nav { opacity: 0; transform: translate3d(0, -8px, 0); }
.js .nav.is-in { opacity: 1; transform: none; transition: opacity 600ms var(--ease-spring), transform 500ms var(--ease-spring), color 300ms var(--ease-in-out); }
.js .nav.is-in.hide { transform: translate3d(0, -110%, 0); }
html.menu-open .nav { --nav-fg: var(--pb-paper); --nav-on: var(--pb-ink); }
.ul { background: linear-gradient(currentColor, currentColor) 0 100% / 0 1px no-repeat; transition: background-size 300ms var(--ease-in-out); padding-bottom: 1px; }
.ul:hover, .ul:focus-visible { background-size: 100% 1px; }
/* very light top scrim on framed media so paper nav text stays legible */
.hero-frame::after, .wwd-frame::after, .approach-frame::after, .divider-frame::after {
  content: ""; position: absolute; inset: 0 0 auto; height: 140px; z-index: 1; pointer-events: none;
  background: linear-gradient(rgb(37 36 34 / .35), rgb(37 36 34 / 0));
}

.menu {
  position: fixed; inset: 0; z-index: 790; background: var(--pb-ink); color: var(--pb-paper);
  display: flex; flex-direction: column; justify-content: space-between;
  padding: calc(var(--nav-h) + 40px + env(safe-area-inset-top, 0px)) max(var(--page-x), env(safe-area-inset-right, 0px)) calc(32px + env(safe-area-inset-bottom, 0px)) max(var(--page-x), env(safe-area-inset-left, 0px));
  opacity: 0; transition: opacity 400ms var(--ease-in-out);
}
.menu.is-open { opacity: 1; }
.menu-links { display: flex; flex-direction: column; gap: 4px; }
.menu-links a { font: 400 clamp(2.5rem, 11vw, 4rem)/1.05 var(--font-display); text-transform: uppercase; }
.menu-foot { color: var(--pb-mist); }

/* ---------- Progress bar (Blush) ---------- */
.progress { position: fixed; left: 0; right: 0; top: env(safe-area-inset-top, 0px); height: 3px; z-index: 900; background: var(--accent); transform-origin: 0 50%; transform: scaleX(0); pointer-events: none; }

/* ---------- Reveals ---------- */
/* Text lines: clip-mask reveal, each line rises inside its own mask, +75ms per line, start 0.2s */
.split .w { display: inline-block; clip-path: inset(-.15em 0 -.2em 0); }
.split .wi { display: inline-block; }
.js .split.is-split .wi { transform: translate3d(0, 112%, 0); }
.js .split.is-split.is-in .wi { transform: none; transition: transform 700ms var(--ease-expo-out); transition-delay: var(--dl, 0ms); }
/* Blocks: fade up 30px (some scale 0.92), 0.6s, 100ms stagger */
.js .rv { opacity: 0; transform: translate3d(0, var(--y, 30px), 0); }
.js .rv.rv-scale { transform: translate3d(0, var(--y, 30px), 0) scale(0.92); }
.js .rv.is-in { opacity: 1; transform: none; transition: opacity var(--dur-reveal) var(--ease-spring), transform var(--dur-reveal) var(--ease-spring); transition-delay: calc(var(--i, 0) * var(--stagger-item)); }
.js .rv.rv-scale.is-in { transition-duration: 900ms; }
/* Image-divider copy: y 80→0, 1s, (.44,0,.56,1), delay .2s */
.js .rv-img { opacity: 0; transform: translate3d(0, 80px, 0); }
.js .rv-img.is-in { opacity: 1; transform: none; transition: opacity var(--dur-reveal-lg) var(--ease-in-out) 200ms, transform var(--dur-reveal-lg) var(--ease-in-out) 200ms; }
.js .label-row::before, .js .rule { transform: scaleX(0); transform-origin: 0 50%; }
.js .label-row.is-in::before, .js .rule.is-in { transform: none; transition: transform 1000ms var(--ease-expo-out); }

/* ---------- Photo placeholders ---------- */
.ph { position: relative; overflow: hidden; background: var(--ph); color: var(--muted); display: grid; place-items: center; }
.ph figcaption { display: flex; flex-direction: column; align-items: center; gap: 8px; max-width: 400px; padding: 24px; text-align: center; font-size: var(--fs-body); line-height: 1.3; }
.ph-chip { position: absolute; left: 16px; top: 16px; color: var(--pb-ink); }
.r-project { aspect-ratio: 672 / 546; }
.r-article { aspect-ratio: 3 / 2; }

/* ---------- Hero ---------- */
.hero-frame { height: calc(100svh - var(--inset) * 2); min-height: 640px; max-height: 1100px; }
.hero-media { position: absolute; inset: 0; transform-origin: 50% 50%; }
.js .hero-media { transform: scale(1.2); }
.js .is-ready .hero-media { transform: scale(1); transition: transform var(--dur-hero-scale) var(--ease-spring); }
.hero-canvas, .hero-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
.hero-in { position: relative; z-index: 1; height: 100%; display: flex; flex-direction: column; justify-content: space-between; padding: 132px var(--page-x) 8px; }
.hero-note { position: static; padding: 0; }
.hero-copy { display: flex; align-items: flex-end; justify-content: space-between; gap: 32px; color: var(--pb-paper); }
.hero-quote { max-width: 640px; }
.hero-side { display: flex; flex-direction: column; align-items: flex-end; gap: 20px; }
.hero-btns { gap: 8px; }
.hero-tags { display: flex; flex-wrap: wrap; align-items: center; gap: 6px 12px; color: var(--pb-paper); }
.hero-tags i { font-style: normal; color: var(--accent); }
.js .hero-tags { opacity: 0; transform: translate3d(0, 30px, 0); }
.js .is-ready .hero-tags { opacity: 1; transform: none; transition: opacity 700ms var(--ease-spring) 2000ms, transform 700ms var(--ease-spring) 2000ms; }
.js .hero-btns, .js .hero-note { opacity: 0; }
.js .is-ready .hero-btns, .js .is-ready .hero-note { opacity: 1; transition: opacity 600ms var(--ease-spring) 1200ms; }
.hero-marquee { color: var(--pb-paper); margin-inline: calc(var(--page-x) * -1); }

/* Marquee: linear loop, faded edges */
.marquee { overflow: hidden; -webkit-mask: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); mask: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
.marquee-track { display: flex; width: max-content; animation: marquee var(--marquee-duration) linear infinite; }
.marquee-track span { display: block; padding-right: .1em; }
@keyframes marquee { to { transform: translate3d(-50%, 0, 0); } }
.work-marquee .marquee-track { animation-duration: 32s; animation-direction: reverse; }
.work-marquee { margin-block: var(--label-gap); }

/* ---------- 01 About ---------- */
.about-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; }
.about-ph { aspect-ratio: 672 / 560; }
.about-copy { display: flex; flex-direction: column; align-items: flex-start; gap: 32px; }
.about-copy .lead { max-width: 672px; }

/* ---------- 02 Clients ---------- */
/* Clients: two drifting rows in opposite directions, Blush dot separators, draggable, pause on hover */
.clients { display: flex; flex-direction: column; border-top: 1px solid var(--fg); border-bottom: 1px solid var(--fg); user-select: none; touch-action: pan-y; }
.cl-row { overflow: hidden; padding: 22px 0; }
.cl-row + .cl-row { border-top: 1px solid var(--fg); }
.cl-track { display: flex; width: max-content; will-change: transform; }
.cl-set { display: flex; align-items: center; }
.cl { display: inline-flex; align-items: center; font: 500 var(--fs-quote)/1.1 var(--font-text); letter-spacing: var(--ls-tight); white-space: nowrap; padding-right: 48px; }
.cl::after { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--accent); margin-left: 48px; flex: none; }

/* ---------- Showreel: card scales 0.2 → 1, words slide in ---------- */
.reel { position: relative; height: 300vh; background: var(--bg); }
.reel-stage { position: sticky; top: 0; height: 100svh; overflow: hidden; padding: var(--inset); }
.reel-card { position: absolute; left: 50%; top: 50%; width: min(100% - 2 * var(--inset), (100svh - 2 * var(--inset)) * 16 / 9); aspect-ratio: 16 / 9; background: var(--media); color: var(--pb-mist); transform: translate(-50%, -50%) scale(var(--s, .4)); transform-origin: 50% 50%; z-index: 1; will-change: transform; }
.reel-card-in { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 16px; text-align: center; padding: 24px; transform: scale(calc(1 / var(--s, .4) * var(--ts, .4))); }
.reel-word { position: absolute; top: 50%; z-index: 0; color: var(--fg); transform: translate3d(var(--x, 0), -50%, 0); will-change: transform; }
.reel-l { left: 8.3%; }
.reel-r { right: 8.3%; }

/* ---------- 03 Work ---------- */
.projects { display: grid; grid-template-columns: 1fr 1fr; gap: var(--gap-cards-y) var(--gap-cards-x); }
.project { display: flex; flex-direction: column; gap: 16px; }
.project-meta { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; flex-wrap: wrap; }

/* ---------- What we do + stacked service rows ---------- */
.stack-wrap { position: relative; }
.wwd { position: sticky; top: 0; z-index: 0; }
.wwd-frame { height: calc(100svh - var(--inset) * 2); min-height: 560px; display: grid; place-items: center; }
.wwd-title { color: var(--pb-paper); position: relative; z-index: 1; text-align: center; }
.services { z-index: 1; }
.srows { display: flex; flex-direction: column; }
.srow { display: flex; flex-direction: column; gap: 32px; padding-bottom: 80px; background: var(--bg); position: sticky; top: var(--stack-top); }
.srow-in { display: grid; grid-template-columns: 636fr 708fr; gap: 32px; }
.srow-ph { aspect-ratio: 636 / 440; }
.srow-copy { display: flex; flex-direction: column; justify-content: space-between; gap: 32px; min-width: 0; }
.srow-foot { display: flex; flex-direction: column; gap: 24px; }
.srow-foot .lead { max-width: 600px; }
.cta-line { margin-top: 0; }

/* ---------- Approach: sticky stage, words fly apart ---------- */
.approach { position: relative; height: 200vh; background: var(--bg); }
.approach-stage { position: sticky; top: 0; height: 100svh; padding: var(--inset); }
.approach-frame { height: 100%; }
.fly { position: absolute; color: var(--pb-paper); transform: translate3d(var(--fx, 0px), var(--fy, 0px), 0); opacity: var(--fo, 1); will-change: transform, opacity; white-space: nowrap; }
.fly-find  { left: 50%; top: 19%; margin-left: -.8em; }
.fly-shape { left: 10.6%; top: 44.4%; }
.fly-tell  { right: 10.6%; top: 44.4%; }
.fly-move  { left: 50%; top: 68.9%; margin-left: -1.05em; }

/* ---------- 05 Method ---------- */
.method-head { display: grid; grid-template-columns: 320px 1fr; gap: 32px; }
.method-side { display: flex; flex-direction: column; gap: 32px; }
.steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: var(--gap); }
.step-drop { padding-top: var(--step-drop); }
.step-card { height: 420px; background: none; border-top: 1px solid var(--fg); padding: 20px 0 0; display: flex; flex-direction: column; justify-content: space-between; }
.step-foot { display: flex; flex-direction: column; gap: 16px; }

/* ---------- Divider ---------- */
.divider-frame { height: calc(100svh - var(--inset) * 2); min-height: 600px; max-height: 900px; display: grid; place-items: center; }
.divider-copy { position: relative; z-index: 1; display: flex; flex-direction: column; align-items: center; gap: 24px; max-width: 760px; text-align: center; padding: 0 var(--page-x); color: var(--pb-paper); }
.divider-copy .lead { color: var(--pb-mist); max-width: 600px; }

/* ---------- 06 Partnerships ---------- */
.partners { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--gap); align-items: start; }
.partner { min-width: 0; background: none; border-top: 1px solid var(--fg); padding: 24px 0 0; display: flex; flex-direction: column; align-items: flex-start; gap: 24px; }
.partner .btn { max-width: 100%; }
.note-line { margin-top: 0; }

/* ---------- 07 Insights ---------- */
.articles { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--gap); }
.article { display: flex; flex-direction: column; align-items: flex-start; gap: 16px; }
.article .ph { width: 100%; }
.article .ph { transition: transform 600ms var(--ease-spring); transform-origin: 50% 100%; }
.article:hover .ph { transform: scale(1.04); }
.read i { font-style: normal; display: inline-block; transition: transform var(--dur-hover) var(--ease-spring-pop); }
.article:hover .read i { transform: translate3d(6px, 0, 0); }
.article:hover .card-title { text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 1px; }

/* ---------- 08 FAQ ---------- */
.faq { display: grid; grid-template-columns: 450px 1fr; gap: 100px; }
.faq-intro { display: flex; flex-direction: column; align-items: flex-start; gap: 32px; }
.faq-intro .lead { max-width: 450px; }
.faq-list { border-bottom: 1px solid var(--fg); }
.qa { border-top: 1px solid var(--fg); }
.qa summary { list-style: none; display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 20px 0 16px; cursor: pointer; font: 400 var(--fs-lead)/1.4 var(--font-text); letter-spacing: var(--ls-tight); }
.qa summary::-webkit-details-marker { display: none; }
.pm { position: relative; flex: none; width: 28px; height: 28px; border-radius: 50%; transition: transform var(--dur-hover) var(--ease-spring-pop), background-color var(--dur-hover) var(--ease-in-out); }
.pm i { position: absolute; left: 7px; top: 13px; width: 14px; height: 2px; background: currentColor; }
.pm i + i { transform: rotate(90deg); }
/* Smooth height: the answer lives in a 0fr → 1fr grid row */
.qa-a { display: grid; grid-template-rows: 0fr; color: var(--muted); transition: grid-template-rows 500ms var(--ease-expo-out); }
.qa-ai { min-height: 0; overflow: hidden; }
.qa-ai p { max-width: 620px; padding-bottom: 24px; opacity: 0; transform: translate3d(0, -6px, 0); transition: opacity 300ms var(--ease-in-out), transform 400ms var(--ease-spring); }
.qa.is-open .qa-a { grid-template-rows: 1fr; }
.qa.is-open .qa-ai p { opacity: 1; transform: none; transition-delay: 120ms; }
.qa[open] .pm { transform: rotate(45deg); background: var(--accent); }
html:not(.js) .qa[open] .qa-a { grid-template-rows: 1fr; } html:not(.js) .qa[open] .qa-ai p { opacity: 1; transform: none; }

/* ---------- CTA (the Blush panel) ---------- */
.cta-frame { background: var(--accent); color: var(--pb-ink); min-height: min(900px, calc(100svh - var(--inset) * 2)); display: grid; place-items: center; padding: 96px var(--page-x); }
.cta-in { display: flex; flex-direction: column; align-items: center; gap: 40px; text-align: center; max-width: 1100px; }
.cta-row { justify-content: center; gap: 16px 32px; }
.mail { font: 400 var(--fs-lead)/1.4 var(--font-text); text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 1px; overflow-wrap: anywhere; }

/* ---------- Footer ---------- */
.ftr-card { background: var(--pb-ink); color: var(--pb-paper); padding: 40px var(--page-x) 32px; display: flex; flex-direction: column; gap: 40px; }
.ftr-top { display: flex; justify-content: space-between; gap: 16px 32px; flex-wrap: wrap; }
.ftr-social { display: flex; gap: 32px; }
.ftr-cols { display: grid; grid-template-columns: 260px 260px 260px 1fr; }
.ftr-col { display: flex; flex-direction: column; gap: 12px; }
.ftr-col .label { color: var(--pb-mist); }
.ftr-col ul { display: flex; flex-direction: column; gap: 12px; }
.ftr-work { display: flex; flex-direction: column; align-items: flex-end; gap: 24px; text-align: right; }
.ftr-work .quote { max-width: 420px; }
.ftr-mark { padding-top: 80px; color: var(--pb-paper); }
.ftr-mark .wm { width: 100%; }
.ftr-legal { display: flex; justify-content: space-between; gap: 12px 40px; font-size: var(--fs-small); line-height: 1.3; color: var(--pb-mist); }
.ftr-legal p:first-child { max-width: 900px; }

/* =====================================================================
   Responsive (Citrine breakpoints: desktop ≥1280 · tablet 810–1279 · phone <810)
   ===================================================================== */
@media (max-width: 1279px) {
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .step-card { height: 360px; }
  .faq { grid-template-columns: 1fr 1.6fr; gap: 56px; }
  .ftr-cols { grid-template-columns: repeat(3, minmax(0, 1fr)); row-gap: 48px; }
  .ftr-work { grid-column: 1 / -1; align-items: flex-start; text-align: left; }
  .nav-links { gap: 20px; }
}
@media (max-width: 1023px) {
  .nav-links { display: none; }
  .nav-cta .btn-nav { display: none; }
  .menu-btn { display: block; }
  .wm { width: 120px; }
  .hero-copy { flex-direction: column; align-items: flex-start; }
  .hero-side { align-items: flex-start; }
}
@media (max-width: 809px) {
  .head-row, .intro-row { flex-direction: column; align-items: flex-start; }
  .about-grid, .projects, .srow-in, .method-head, .partners, .articles, .faq { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; }
  .step-card { height: auto; min-height: 0; gap: 40px; padding-bottom: 32px; }
  .srow { position: relative; top: auto; padding-bottom: 48px; }
  .wwd { position: relative; }
  .faq { gap: 48px; }
  .ftr-cols { grid-template-columns: 1fr 1fr; }
  .ftr-legal { flex-direction: column; }
  .hero-in { padding-top: 100px; }
  .hero-note p:last-child { display: none; }
  .slot-note p:last-child { font-size: var(--fs-small); }
  .reel-word { top: auto; transform: translate3d(var(--x, 0), 0, 0); }
  .reel-l { left: 20px; top: 16%; } .reel-r { right: 20px; bottom: 16%; }
  .fly-shape { left: 5%; } .fly-tell { right: 5%; }
  .cta-frame { padding-block: 80px; }
  .partner { padding: 20px 0 0; }
  .btn { max-width: 100%; }
  .btn-l { overflow: hidden; text-overflow: ellipsis; }
}

/* ---------- Reduced motion: static, everything visible ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .rv, .js .rv-img, .js .split.is-split .w, .js .hero-tags, .js .hero-btns, .js .hero-note { opacity: 1 !important; transform: none !important; }
  .js .nav { opacity: 1 !important; transition: none !important; }
  .js .nav.is-in:not(.hide) { transform: none !important; }
  .js .hero-media { transform: none !important; }
  .js .label-row::before { transform: none !important; }
  .marquee-track { animation: none !important; }
  .cl-track { transform: none !important; flex-wrap: wrap; width: auto; }
  .cl-set { flex-wrap: wrap; gap: 12px 0; } .cl-set[aria-hidden] { display: none; }
  .split .wi, .letters .chi, .typed .ch { transform: none !important; opacity: 1 !important; }
  .reel { height: auto; }
  .reel-stage { position: relative; height: 70vh; }
  .reel-card { transform: translate(-50%, -50%) !important; }
  .reel-card-in { transform: none !important; }
  .reel-word { display: none; }
  .approach { height: auto; }
  .approach-stage { position: relative; height: 100svh; }
  .fly { transform: none !important; opacity: 1 !important; }
  .srow, .wwd { position: relative; top: auto; }
  *, *::before, *::after { transition-duration: 1ms !important; transition-delay: 0ms !important; animation-duration: 1ms !important; }
}
.label.chip { font: 500 var(--fs-label)/1.2 var(--font-text); letter-spacing: var(--ls-label); color: var(--muted); }
.hl .w { text-decoration: underline; text-decoration-color: var(--accent); text-decoration-thickness: .12em; text-underline-offset: .1em; }

/* =====================================================================
   v0.3 refinements (Simon, 30 Oct): one hero block, two dark frames,
   merged clients/work, top-aligned service rows, straight method row.
   ===================================================================== */
.hero-in { justify-content: space-between; padding-bottom: clamp(24px, 4.4vw, 64px); }
.hero-block { display: flex; flex-direction: column; align-items: flex-start; gap: 24px; max-width: 980px; color: var(--pb-paper); }
.hero-h1 { font-size: clamp(3.5rem, 1.5rem + 6.4vw, 8.5rem); line-height: .9; }
.hero-block .hero-quote { max-width: 640px; }
.hero-block { flex: 1 1 auto; min-height: 0; }
.hero-block .hero-btns { margin-top: auto; padding-top: 56px; }
.hero-tags { color: var(--pb-mist); font-size: var(--fs-chip); }

.work-line { justify-content: space-between; border-top: 1px solid var(--fg); padding-top: 24px; }
.work-line .lead { margin-right: auto; }

.srow-copy { justify-content: flex-start; gap: 24px; }
.srow-in { align-items: start; }

.method-words { margin-block: 0; }
.method-head { grid-template-columns: minmax(0, 1fr) 320px; align-items: start; }
.method-head .lead { max-width: 560px; }
.steps { grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0 var(--gap-cards-x); }
.step { display: flex; flex-direction: column; gap: 14px; border-top: 1px solid var(--fg); padding-top: 20px; }
.step p { max-width: 30ch; }

@media (max-width: 1023px) {
  .hero-block { max-width: 100%; }
}
@media (max-width: 809px) {
  .steps { grid-template-columns: 1fr; gap: 32px; }
  .method-head { grid-template-columns: 1fr; gap: 24px; }
  .work-line { flex-direction: column; align-items: flex-start; }
  .hero-in { padding-top: 92px; }
}
@media (max-width: 809px) {
  .label-row { grid-template-columns: 1fr; row-gap: 8px; }
}

/* =====================================================================
   v0.4 signature pieces (30 Oct): curtain, cursor, generative hero,
   letter masks, marquee, lightbox, parallax rows, scrubbed method words,
   grain, wipes. All motion is transform / opacity / clip-path only and
   switches off under prefers-reduced-motion.
   ===================================================================== */

/* ---------- Page curtain ---------- */
.curtain { display: none; }
.js .curtain { display: grid; place-items: center; position: fixed; inset: 0; z-index: 2000; background: var(--pb-ink); color: var(--pb-paper); transform: translate3d(0, 0, 0); pointer-events: none; }
.curtain-wm { width: min(42vw, 320px); opacity: 1; transition: opacity 300ms var(--ease-in-out); }
.js .curtain.is-up { transform: translate3d(0, -100.5%, 0); transition: transform 600ms cubic-bezier(.77, 0, .175, 1); }
.js .curtain.is-up .curtain-wm { opacity: 0; }
.js .curtain.is-below { transform: translate3d(0, 100.5%, 0); transition: none; }
.js .curtain.is-below .curtain-wm { opacity: 0; transition: none; }
.js .curtain.is-cover { transform: none; transition: transform 600ms cubic-bezier(.77, 0, .175, 1); }
.js .curtain.is-cover .curtain-wm { opacity: 1; transition: opacity 300ms var(--ease-in-out) 250ms; }

/* ---------- Custom cursor (desktop only) ---------- */
.cur { display: none; }
html.cur-on, html.cur-on * { cursor: none; }
html.cur-on .lb, html.cur-on .lb * { cursor: auto; }
html.cur-on .lb .btn { cursor: pointer; }
html.cur-on .cur { display: block; position: fixed; left: 0; top: 0; z-index: 2100; pointer-events: none; }
.cur-dot, .cur-ring { position: absolute; left: 0; top: 0; border-radius: 50%; will-change: transform; }
.cur-dot { width: 6px; height: 6px; margin: -3px 0 0 -3px; background: var(--pb-ink); transition: background-color 200ms, opacity 200ms; }
.cur-ring { width: 84px; height: 84px; margin: -42px 0 0 -42px; }
.cur-ring-s { position: absolute; inset: 0; border-radius: 50%; border: 2px solid var(--pb-ink); display: grid; place-items: center; transform: scale(.42); transition: transform 400ms var(--ease-spring), background-color 300ms var(--ease-in-out), border-color 300ms var(--ease-in-out); }
.cur-txt { font: 500 var(--fs-chip)/1 var(--font-text); letter-spacing: var(--ls-chip); text-transform: uppercase; color: var(--pb-ink); opacity: 0; transition: opacity 200ms; }
.cur.is-on-dark .cur-dot { background: var(--pb-paper); }
.cur.is-on-dark .cur-ring-s { border-color: var(--pb-paper); }
.cur.is-big .cur-ring-s { transform: scale(1); background: var(--accent); border-color: var(--accent); }
.cur.is-big .cur-txt { opacity: 1; }
.cur.is-big .cur-dot { opacity: 0; }
.cur.is-down .cur-ring-s { transform: scale(.3); }
.cur.is-big.is-down .cur-ring-s { transform: scale(.88); }
.cur.is-hidden { opacity: 0; }
.btn { transition: transform 350ms var(--ease-spring); }

/* ---------- Hero: 8 s loop behind the headline, line masks with a settle, strapline fade, scroll cue ---------- */
.hero-poster, .hero-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; background: #3A3936; }
.hero-poster { z-index: 0; }
.hero-video { z-index: 1; opacity: 0; transition: opacity 600ms var(--ease-in-out); }
.hero-video.is-playing { opacity: 1; }
.hero-scrim { background: linear-gradient(180deg, rgb(37 36 34 / .30), rgb(37 36 34 / .46)); }
/* headline: each line rises inside its own mask and settles with a small overshoot */
.js .hero-h1.split.is-split .wi { transform: translate3d(0, 112%, 0); }
.js .hero-h1.split.is-split.is-in .wi { transform: none; transition: transform 1000ms var(--ease-spring-pop); transition-delay: var(--dl, 0ms); }
.js .hero-quote { opacity: 0; transform: translate3d(0, 10px, 0); }
.js .is-ready .hero-quote { opacity: 1; transform: none; transition: opacity 1200ms var(--ease-in-out) 1000ms, transform 1200ms var(--ease-spring) 1000ms; }
.hero-tags i { color: var(--pb-mist); }
.letters .w { display: inline-block; white-space: nowrap; }
.letters .ch { display: inline-block; clip-path: inset(-.15em 0 -.08em 0); }
.letters .chi { display: inline-block; }
.js .letters.is-split .chi { transform: translate3d(0, 110%, 0); }
.js .letters.is-split.is-in .chi { transform: none; transition: transform 800ms var(--ease-expo-out) var(--d, 0ms); }
.js .letters.pop.is-split.is-in .chi { transition: transform 700ms var(--ease-spring-pop) var(--d, 0ms); }
.typed .ch { opacity: 1; }
.js .typed.is-split .ch { opacity: 0; }
.js .typed.is-split.is-in .ch { opacity: 1; transition: opacity 30ms linear var(--d, 0ms); }
.js .typed.is-split::after { content: ""; display: inline-block; width: 2px; height: .9em; margin-left: 2px; background: var(--accent); vertical-align: -.1em; opacity: 0; }
.js .typed.is-split.is-in::after { opacity: 1; animation: caret 900ms steps(2, end) infinite; }
.js .typed.is-split.is-done::after { opacity: 0; animation: none; transition: opacity 300ms; }
@keyframes caret { 50% { opacity: 0; } }
.cue { position: absolute; right: var(--page-x); bottom: clamp(24px, 4.4vw, 64px); z-index: 2; width: 24px; height: 72px; display: grid; justify-items: center; overflow: hidden; }
.cue::before { content: ""; width: 1px; height: 100%; background: rgb(244 244 244 / .25); }
.cue i { position: absolute; left: 50%; top: 0; width: 1px; height: 28px; margin-left: -.5px; background: var(--accent); animation: cue 2.2s var(--ease-in-out) infinite; }
@keyframes cue { 0% { transform: translate3d(0, -100%, 0); } 60%, 100% { transform: translate3d(0, 260%, 0); } }
.js .cue { opacity: 0; }
.js .is-ready .cue { opacity: 1; transition: opacity 800ms var(--ease-in-out) 2200ms; }
/* sequence re-timed to start as the curtain lifts */
.js .is-ready .hero-tags { transition-delay: 1900ms; }
.js .is-ready .hero-btns, .js .is-ready .hero-note { transition-delay: 1500ms; }
.js .hero-btns { transform: translate3d(0, 16px, 0); }
.js .is-ready .hero-btns { transform: none; transition: opacity 600ms var(--ease-spring) 1500ms, transform 700ms var(--ease-spring) 1500ms; }

/* ---------- Margin notes: strikethrough draws, then the discovery line ---------- */
.js .strike span { background-size: 0 1px; }
.js .margin.is-in .strike span { background-size: 100% 1px; transition: background-size 700ms var(--ease-expo-out) 250ms; }
.js .margin .after { opacity: 0; transform: translate3d(0, 8px, 0); }
.js .margin.is-in .after { opacity: 1; transform: none; transition: opacity 500ms var(--ease-spring) 850ms, transform 500ms var(--ease-spring) 850ms; }

/* ---------- Showreel: poster card, muted hover preview (desktop), play pill, lightbox ---------- */
.reel-poster, .reel-preview { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; background: #3A3936; }
.reel-preview { z-index: 1; opacity: 0; transition: opacity 500ms var(--ease-in-out); }
.reel-card.is-previewing .reel-preview { opacity: 1; }
.reel-card::after { content: ""; position: absolute; inset: 0; z-index: 1; background: rgb(37 36 34 / .10); pointer-events: none; }
.reel-card-in { gap: 20px; z-index: 2; justify-content: flex-end; align-items: flex-start; padding: 32px; pointer-events: none; }
.reel-sub { color: var(--pb-mist); }
.reel-play { position: relative; z-index: 1; }
.reel-play .btn-i { font-size: 12px; }
.lb { position: fixed; inset: 0; z-index: 1900; background: var(--pb-ink); color: var(--pb-paper); display: grid; place-items: center; padding: max(var(--inset), env(safe-area-inset-left, 0px)); opacity: 0; transition: opacity 400ms var(--ease-in-out); }
.lb.is-open { opacity: 1; }
.lb-media { position: relative; width: min(100%, calc((100svh - 2 * var(--inset)) * 16 / 9)); aspect-ratio: 16 / 9; max-width: 100%; background: #000; transform: scale(.96); transition: transform 600ms var(--ease-expo-out); }
.lb.is-open .lb-media { transform: none; }
.lb-video { position: absolute; inset: 0; width: 100%; height: 100%; display: block; background: #000; }
.lb-close { position: absolute; right: max(var(--page-x), env(safe-area-inset-right, 0px)); top: calc(var(--page-x) + env(safe-area-inset-top, 0px)); z-index: 2; }
.lb-close .btn-i { font-size: 20px; }

/* ---------- What we do: parallax layer + index numeral behind the heading ---------- */
.srow-ph .ph-bg { position: absolute; inset: -48px 0; background: radial-gradient(70% 60% at 72% 28%, #E9E9E9, var(--ph) 70%); transform: translate3d(0, var(--py, 0px), 0); will-change: transform; }
.srow-ph figcaption { position: relative; z-index: 1; }
.srow-copy { position: relative; }
.srow-idx { position: absolute; left: -0.06em; top: -0.42em; z-index: 0; font: 400 clamp(8rem, 16vw, 15rem)/1 var(--font-display); color: var(--pb-mist); letter-spacing: -.02em; pointer-events: none; user-select: none; transform: translate3d(var(--ix, 0), 0, 0); opacity: var(--io, 1); will-change: transform, opacity; }
.srow-copy > :not(.srow-idx) { position: relative; z-index: 1; }
.js .step::before, .js .partner::before { content: ""; position: absolute; left: 0; right: 0; top: -1px; height: 1px; background: var(--fg); transform: scaleX(0); transform-origin: 0 50%; }
.js .step, .js .partner { border-top-color: transparent; position: relative; }
.js .step.is-in::before, .js .partner.is-in::before { transform: none; transition: transform 900ms var(--ease-expo-out) calc(var(--i, 0) * var(--stagger-item)); }
.js .work-line { border-top-color: transparent; background: linear-gradient(var(--fg), var(--fg)) 0 0 / 0 1px no-repeat; }
.js .work-line.is-in { background-size: 100% 1px; transition: background-size 1000ms var(--ease-expo-out), opacity var(--dur-reveal) var(--ease-spring), transform var(--dur-reveal) var(--ease-spring); }

/* ---------- Method: scrubbed words + 80ms column stagger ---------- */
.method-words { display: flex; flex-wrap: wrap; gap: 0 .22em; }
.mw { position: relative; display: inline-block; color: var(--pb-cover); }
.mw-i { position: absolute; inset: 0; color: var(--fg); clip-path: inset(0 calc((1 - var(--f, 1)) * 100%) 0 0); will-change: clip-path; }
.mw::after { content: ""; position: absolute; left: 0; right: 0; bottom: -.04em; height: 3px; background: var(--accent); transform: scaleX(var(--l, 0)); transform-origin: 0 50%; }
.steps { --stagger-item: 80ms; }
.js .step { transform: translate3d(0, 40px, 0); }

/* ---------- Problem frame: word fill + slow zoom ---------- */
.divider-media { position: absolute; inset: 0; background: radial-gradient(80% 70% at 30% 70%, #6A6966, var(--media) 70%); transform: scale(var(--z, 1)); transform-origin: 50% 50%; will-change: transform; }
.fillwords .w { display: inline-block; opacity: calc(.28 + .72 * var(--f, 1)); }

/* ---------- Insights: clip-path wipe up ---------- */
.js .wipe-up { clip-path: inset(100% 0 0 0); }
.js .rv.is-in .wipe-up { clip-path: inset(0 0 0 0); transition: clip-path 900ms var(--ease-expo-out) calc(var(--i, 0) * var(--stagger-item)), transform 600ms var(--ease-spring); }

/* ---------- Blush panel: grain ---------- */
.cta-frame { position: relative; }
.cta-frame::before { content: ""; position: absolute; inset: 0; pointer-events: none; opacity: .5; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 .145 0 0 0 0 .141 0 0 0 0 .133 0 0 0 .22 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
.cta-in { position: relative; }

/* ---------- Footer: wordmark wipes left → right ---------- */
.js .wipe-x .wm { clip-path: inset(0 100% 0 0); }
.js .wipe-x.is-in .wm { clip-path: inset(0 0 0 0); transition: clip-path 1400ms var(--ease-expo-out); }

/* ---------- Nav: sliding Blush dot ---------- */
.nav-links { position: relative; }
.nav-dot { position: absolute; left: 0; bottom: -4px; width: 5px; height: 5px; border-radius: 50%; background: var(--accent); opacity: 0; transform: translate3d(var(--nx, 0px), 0, 0); transition: transform 450ms var(--ease-spring), opacity 250ms; }
.nav-dot.is-on { opacity: 1; }

.qa.is-open .pm { transform: rotate(45deg); background: var(--accent); }
.qa:not(.is-open) .pm { transform: none; background: transparent; }

@media (max-width: 809px) {
  .cue { display: none; }
  .srow-idx { font-size: 7rem; top: -.3em; }
  .cl { padding-right: 24px; } .cl::after { margin-left: 24px; }
  .cl-row { padding: 16px 0; }
}
@media (prefers-reduced-motion: reduce) {
  .js .curtain, .cur { display: none !important; }
  .js .cue { opacity: 1; } .cue i { animation: none; }
  .reel-preview { display: none !important; }
  .js .hero-quote { opacity: 1 !important; transform: none !important; }
  .js .hero-h1.split.is-split .wi { transform: none !important; }
  .js .typed.is-split::after { display: none; }
  .js .strike span { background-size: 100% 1px !important; }
  .js .margin .after { opacity: 1 !important; transform: none !important; }
  .js .rule { transform: none !important; }
  .js .step::before, .js .partner::before { transform: none !important; }
  .js .work-line { background-size: 100% 1px !important; }
  .mw-i { clip-path: none !important; } .mw::after { display: none; }
  .fillwords .w { opacity: 1 !important; }
  .srow-idx { transform: none !important; opacity: 1 !important; }
  .srow-ph .ph-bg, .divider-media { transform: none !important; }
  .js .wipe-up, .js .wipe-x .wm { clip-path: none !important; }
  .qa-a { transition: none; }
  .lb, .lb-media { transition: none; }
  .nav-dot { transition: none; }
  .btn { transition: none; }
}

/* Hero pause / play toggle */
.hero-toggle { position: absolute; right: 16px; bottom: 16px; z-index: 3; width: 40px; height: 40px; border-radius: 50%; border: 1px solid rgba(255,255,255,.45); background: rgba(37,36,34,.55); color: #fff; display: grid; place-items: center; cursor: pointer; backdrop-filter: blur(6px); }
.hero-toggle:focus-visible { outline: 2px solid #FFB3C7; outline-offset: 2px; }
.hero-toggle i { display: block; width: 12px; height: 12px; background: linear-gradient(90deg, currentColor 0 4px, transparent 4px 8px, currentColor 8px 12px); }
.hero-toggle[aria-pressed="true"] i { width: 0; height: 0; background: none; border-style: solid; border-width: 7px 0 7px 12px; border-color: transparent transparent transparent currentColor; margin-left: 3px; }