01 —About

Senior people. One story.

PLAYBOOK is a Digital Design & Branding Agency in Mayfair, London. For six years we have helped organisations build clearer brands, stronger ideas and better digital experiences.

We stay small on purpose. The people who pitch your project are the people who do the work, from the first question to the launch.

02 —Team

On your work from day one.

SMSimon MutalibCreative DirectorLeads the thinking and the quality of every project.
MHMizanur HussainCreative LeadRuns projects day to day: timings, updates and approvals.
HAHamdan AliSenior CreativeLeads research and strategy in Find and Shape.

Specialist network

Developers, writers, photographers, film, motion and 3D specialists join when your project needs them, under our direction and confidentiality terms.

Creativity without purpose fails. Strategy without imagination fails. We do both.

Simon Mutalib, Creative Director

03 —How we behave

Six traits. Every project.

CuriousWe look deeper than the brief. What does your customer actually believe?
IntelligentThoughtful, not complicated. We make complexity understandable.
PlayfulCreative without being frivolous. Experimentation creates possibilities.
ConfidentA clear point of view, stated directly.
CulturedAware of design, technology and media, and the references that earn their place.
PreciseDetail matters. Specific numbers, not big words.
The studio: an oak table under a tall sash window

04 —Studio

11–12 Old Bond Street
Mayfair, London W1S 4PN

Visits by appointment. Most first conversations happen over video; the best workshops happen here.

Open in Maps ↗

05 —Join us

Good at the art or the science? Ideally both.

We have no open roles right now, but we’re always glad to meet strategists, designers and makers. Send your work and one paragraph on what you’d bring.

hello@byplaybook.com →

Let’s make it matter.

Tell us what you’re working on. We answer within one working day.

Start a project →