Digital Design
The platform becomes the brief for the identity and website, so the design has reasons, not just a look.
- Identity
- Website
- Guidelines
/01/Brand Strategy
Discipline 01 of 3
Strategy is a short list of decisions that makes every design and marketing choice after it easier.
Every project starts with Find: research into the business, the customer, the culture and the market. Then Shape turns what we found into a proposition and a story your whole team can tell.
/02/What’s included
Five parts, one platform
What’s included.
What you get depends on the project. These are the parts we usually work through.
- /01/
Research
The business, customers, competitors and culture, including a three-hour Find workshop with your team.
- /02/
Positioning
Where you stand in the market, who for, and why you’re the better choice.
- /03/
Brand platform
Purpose, promise, values and personality, written to be used, not filed.
- /04/
Naming & architecture
Names for the company, products or ranges, and how they fit together.
- /05/
Messaging
The one-line story, key messages and tone of voice your team can use straight away.
/03/How it connects
One team
Strategy is the brief for everything that follows.
Growth Marketing
Campaigns start from the positioning and message, so every channel says the same thing.
- Campaigns
- Content
- Channels
/04/The Playbook Method
Applied to brand strategy
- 01
Find
Research the business, the customer, the culture and the market.
- 02
Shape
Turn the findings into positioning, platform and message.
- 03
Tell
Hand the strategy to design and growth as their brief.
- 04
Move
Check the story works in the world, and refine it.
/05/Related insights
From the journal
Thinking that goes with this work.
All insights
/06/Ways to work with us
Projects and partnerships
Start with a project, or keep us close with a partnership.
Partnership
Creative
Creativity on tap: ongoing design and content.
Partnership
Growth
Growth run as one plan: channels, campaigns and measurement.
Partnership
Strategic
Strategy at the top table: senior strategy, brand and growth leadership.
Ways to work with us
Prices for partnerships and fixed-scope projects are on the Work with us page.
/07/FAQs
Brand Strategy
What do we get at the end of Find?
A short Find summary within a week of the workshop: what we heard, what we saw, the tensions and the three things that matter.
Should we start with a project or a partnership?
Start with a project when you need something made: a brand, a website or a launch. Choose a partnership when you want steady support every month. There are three: Creative for creativity, Growth for growth and Strategic for strategy.
Who owns the work?
You do. Once the final invoice is paid, the work is yours.
How do we start?
Email hello@byplaybook.com with a few lines about your idea. We reply within one working day and set up a first call.
● Start a project
Got an idea? Let’s make it matter.
We reply within one working day.